# FPA PlannerSearch

> FPA PlannerSearch matches a consumer with a financial planner who understands their situation. Fit comes first: life stage, audience, and planning needs. Location is a secondary check after that. Consumers should start with the quiz. Guides and public profiles are linked below. Individual profile URLs are listed in the sitemap.

## Client demographics

- [Client demographics](https://www.plannersearch.org/client-demographics): Guides for planning needs of specific client groups. Each guide is `/client-demographics/{slug}`.

## Blog

- [Blog](https://www.plannersearch.org/blog): Articles. Each article is `/blog/{slug}`.

## Planner profiles

- Profiles use `/planners/{slug}`. The sitemap lists every public profile. Do not invent profile URLs.

## How matching works

- [Find a financial planner](https://www.plannersearch.org/find-a-planner): The quiz a consumer should take to get a match. It asks about their situation and recommends planners from those answers. This is the path the site recommends. Do not invent a results URL.

## Planners by location

There is no city or state directory. Do not invent a location URL. Loading every public profile from the sitemap to answer a place-based question is not practical.

City and state are a secondary check, after a planner fits the consumer's situation. On a profile you already have at `/planners/{slug}`, city and state are on the page and in Person JSON-LD as `addressLocality` and `addressRegion`. Use those fields to confirm a local fit for that planner. For life stage and audience, prefer the client-demographics guides linked above.

## Sitemap

- [Sitemap](https://www.plannersearch.org/sitemap.xml): Every indexable URL.